Škoda becomes the new Main and Automotive Partner

We are pleased to announce that Škoda becomes the Main Partner.

This marks a significant moment for amateur cycling, as the brand has been a main partner of the Tour de France for over 20 years and is now bringing its experience and energy from the world’s most prestigious World Tour races to an event organized in Poland.

For Škoda, cycling is a core part of its identity, and the “We Love Cycling” motto has long reflected its genuine commitment to the development of the sport worldwide. Thanks to this new partnership, participants can expect even greater эмоtions and experiences closer to those of professional cycling events.

The biggest attraction of the upcoming event in Zakopane, in the L’Etape Village located at Górna Rówień Krupowa, will be the presence of the fully electric Škoda Enyaq — the official technical “Red Car” that leads the peloton in the Tour de France. Visitors will have the opportunity to see this “mobile command center,” equipped with full race technology and communication systems, up close and take a commemorative photo — bringing the spirit of the Grand Tour to the heart of the Polish Tatra Mountains.

“I am extremely pleased that Škoda is joining our project. Thanks to its strong connection with cycling, together we will offer participants even more excitement and experiences known from the world’s greatest races. From the very beginning, our goal has been to create an event at the highest international level. Partnering with such a brand shows that we are moving in the right direction, and the future of the race looks very promising,” says Maciej Pawłowski, Race Director of L’Etape Poland.

Škoda will prepare an extensive activity zone, showcasing its latest electric models, offering test drives, and providing attractions and experiences for both participants and spectators. More details of this partnership will be revealed soon, further connecting the worlds of cycling and automotive innovation.

“Cycling has been an important part of our brand’s history for many years, which is why it is a natural step for us to support the development of such a prestigious cycling event in Poland. We want to support participants and their families and help create unforgettable sporting emotions for cycling enthusiasts,” says Arkadiusz Gwizdek, Marketing Director of Škoda in Poland.

International cooperation.

The organizer of L’Etape Poland by Tour de France presented by Plusssz is also responsible for L’Etape Series events in Slovakia and the United Arab Emirates — in Dubai.

“It was a natural step to extend our partnership with Škoda to the Polish edition of the race. From now on, across all three races we organize, Škoda plays a key role, further strengthening the international character and organizational quality of our events,” says Jozef Pukalovic, Managing Director of Becool s.r.o.

The 2026 season marks the beginning of a new chapter in this collaboration. The partnership with Škoda gives the upcoming edition all the ingredients to become a truly spectacular and unique event.